Recruitment strategy in today’s world

In today’s job market where unemployment is so high, employers are having a problem in attracting quality candidates who could take their organization’s value to a greater height. Theories that you studied earlier aren’t going to help you attract today’s people. A recent research finding says that, to have greater interaction and engagement, organizations need to focus on current trends and how people are looking at you. Here are the three questions you need to ask yourself to know what sort of experience you are providing your candidates.

1. Are you cell phone friendly? The numbers of people who use a cell phone to search on internet are increasing by the day and it’s no doubt that this will be an upward trend. What are you doing to tap that market? Don’t you think people will look for information about your company through their phone? Is your website cell phone friendly? Do people have easy access to the information they are looking for? Are the pages easy to view and read? If you have no idea about this start surfing your website through a cell phone. You will have a clear understanding about what I mean to say. Why should you lose those big markets just because of glitches in the website?

2.Do you have Videos? It’s no doubt that people are on the internet mostly for two reasons. 1. Visit social networking sites. 2. To check videos. Wouldn’t it be effective if you showed videos of your people at their workplace? You can even add more videos where your employees can share what it feels like being the part of your company. This would tell more about your organization and its work culture. People would feel glad to know about your organization even if they are not part of it.(like I adore Zappos) They might recommend it to others, who might be potential candidates for you. Besides that, you don’t have to waste your time on explaining to people about your work culture.

3. Are you social? Somebody rightly said, “Google is the next resume”. If you are using Google to know about the candidate, don’t you think they will try to know about your organization in the same way? Have you ever ‘Googled” your organization? How does it seem? Is it impressive? Have you used social media to attract people towards your organization? If you haven’t what are you waiting for? If you need permission, here is my say, Go! Right now! And start maximizing the use of those tools.

Never ever think that just posting or advertising your requirements is going to help you. Times have changed. People are looking for bigger things than before. What you offer them indirectly is what really matters? Start giving it to them before they even join your organization and I am sure you will meet your purpose.